You Must Promote Your Business to Grow Your Business Whether you have an enormous marketing budget or just pennies, the truth is you must advertise your business. Let me reiterate that…in order to grow, you MUST promote your business through marketing. Fortunately, there are countless ways to increase exposure for your company. And while it […]
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What Does a Copy Editor Do? Since starting my business a few years ago, I have come to realize a lot of people don’t know or don’t understand what a copy editor does. Most people know what a book editor does, but what does a copy editor do? When people find out I am a […]
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There Are Three Main Reasons Why Customers Come to Your Site Practicing What I Preach If you have followed my blogs, you know I often preach about keeping things simple. Keep it simple and make life easier for your readers and customers. Earlier this year, I did a series of blogs highlighting three reasons customers […]
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Slowdown, Take a Breath and Enjoy Time Away from Work Y’all starting a business is no joke. The last year has been crazy and messy, and it has been fun and fulling. At times, I feel like I’ve got this, and at other times, I question my sanity for thinking I’ve got this! In order […]
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Grammar Tip: Insure vs. Assure vs. Ensure While insure is fairly easy to remember, assure and ensure seem to confuse a lot of people and are often used incorrectly. Insure – verb –to provide or obtain insurance for financial protection against loss. 2. To make certain especially by taking precautions Assure – verb – 1. […]
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Grammar Tip: Who vs. Whom The dreaded who vs. whom debate! I am asked about this one a lot, and even I get tripped up on which one to use. While many people, including writers, believe whom will eventually fall out of use, that time has not arrived, so for now, we will continue to […]
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The College Essay – Often One of the Most Dreaded Parts of the Admissions Process No teenager wants to think about writing college essays now. It is summertime, and for many families that means fun trips, enjoying local activities and NOT thinking about school or schoolwork. But, for students about to start their senior year […]
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Grammar Tip: A Part vs. Apart Recently, a reader reached out and suggested I write a piece on apart vs. a part. I love getting requests and suggestions for my Grammar Tips blog and am happy to oblige. Apart Used as a single word, apart has a few meanings. For one, it means to have […]
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Grammar Tip: Principal vs. Principle While you were in school, were you ever sent to the principal’s office? What about the principle’s office? Principal – adjective – most important, consequential or influential Examples: She is the principal dancer in the city’s ballet company. Chicken is the principalingredient in this casserole. Principal – noun – a […]
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Grammar Tip: Desert vs. Dessert Are you about to dive into a scrumptious treat or an arid land with very little vegetation? You’ll definitely want to know the difference before taking a bite. But, I admit I had to look up the difference between these two words every time until I learned this memory trick from […]
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