Grammar Tip: There, They’re and Their from Mainstay Editorial Services

There, They’re and Their

Grammar Tips

Grammar Tip: There, They’re and Their I’m going to dive right in to one of my biggest grammar pet peeves – the misuse of there, they’re and their. I admit when I am writing in a hurry, I fall victim to the misuse of these words. They are pronounced the same way, and their spellings […]

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Honesty Really Is the Best Policy

Honesty Really Is the Best Policy

Writing Tips

Research tells us consumers value honesty and authenticity. Additionally, research tells us consumers are more likely to buy from companies they trust. But, do we really need research to tell us this? You are a consumer. Are you going to buy products from companies that may not deliver on their promises? Business is about relationships, […]

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Grammar Tip: Affect vs. Effect from Mainstay Editorial Services

Affect vs. Effect

Grammar Tips

Grammar Tip: Affect vs. Effect These two words can be confusing because both can be used as a noun or a verb. Affect as a verb means to influence while effect as a verb means to cause or to bring about. • Ex. The rain affected the game. • Ex. The new principal will effect […]

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Make Content Helpful to Connect with Your Ideal Clients

Make Content Helpful to Connect with Your Ideal Clients

Writing Tips

Give your clients what they are really looking for — Make Content Helpful. Fancy marketing techniques and high-pressure sales tactics are outdated. Today, the key to building your business is building relationships with your clients – genuine, honest relationships. Whether it is through your blog, your website, a brochure or your newsletter, your content plays […]

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Mainstay Editorial Services Grammar Tips and Tricks: i.e.-vs.-e.g

I.e. Versus E.g.

Grammar Tips

Grammar Tip: I.e. Versus E.g. I rarely use these abbreviations, so when I do, I have to look them up for clarity. Many people often use i.e. not realizing there is a difference between the two. I.e. means in other words. It comes from the Latin term id est (“that is”). The items following this […]

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What to Expect from Your Copy Editor

What to Expect from Your Copy Editor

Writing Tips

When creating professional content here is what you should expect from your Copy Editor Have you ever read a website or a blog and noticed a mistake? Have you ever tried to call someone only to discover the listed phone number is incorrect? What about those case studies that just don’t make sense. Errors in […]

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