Copywriting –What is It, Why is It Important

Writing Tips

Copywriting - What is It, Why is It Important

Copywriting –What is It, Why is It Important, and How Can a Professional Help You

What is Copywriting?

I am frequently asked this question. The words you use to promote your business through websites, brochures, newsletters, advertisements and other promotional materials are known as copy or content. Copywriting is the creation of these words.

Why is Copywriting Important?

Copywriting is used to publicize your business. Your marketing materials may be the first contact a potential customer has with your company. Often, consumers look at a business online before they ever set foot in a company’s building or talk to an employee of the company. Therefore, it is important your content creates a great and memorable first impression.

Here are a few things copywriting does for your business:

  • Grabs the attention of your customers
  • Engages your customers
  • Informs customers of your product or service
  • Creates a connection with your customers
  • Generates leads
  • Drives sales

How Can a Professional Copywriter Help You?

Clients come to me for a variety of reasons. Of course, you know the most about your business, so it might make sense for you to write the content for your marketing materials.

However, I have learned while working with clients that you simply may not have the time to write your content. Your business is pulling you in a million different directions, and there are not enough hours in the day to get it all done.

Other clients have come to me because they do not believe they are strong writers or they don’t know where to start. Trying to write your own content can be stressful. Copywriters can take away the pressure of writing your own material, and they can free up your time to focus on other aspects of your business.

Here are some of the tasks a copywriter will perform in order to write your content:

  • Meet with you to discuss the project and your needs
  • Research
  • Interview key figures
  • Write
  • Proofread and edit

While every person has their own style of writing, copywriters work hard to maintain your company’s personality. Copywriters write so that your company’s voice and tone are evident in the content.

What Do Copywriters Write?

Copywriters write for a variety of projects. Here are just a few. If you have a project not listed below, ask your copywriter about it. Chances are good that your copywriter will be able to help you.

  • Website content
  • Presentation materials (PowerPoint slides)
  • Blog posts
  • Advertisements
  • Email campaigns
  • Internal & external company handbooks
  • Brochures
  • Audio, video & broadcast scripts
  • Newsletters
  • Product descriptions
  • Social media posts (Facebook, Twitter, Instagram)
  • Case studies – short articles that tell the story of how a company helped a customer by solving a problem.
Need help with your content?

Let me be a mainstay – a source of support – for you and your business. Visit my website to look at my copywriting servicesand contact mefor a free consultation.

Leave a Comment:

Leave a Comment: